The ABF or ‘the soldier’s charity’ as its more popularly known has been here to give a
lifetime of support to serving and retired soldiers and their families in times of need. Starting
out as the Army Benevolent Fund in 1944, the demobilisation of soldiers after the two world
wars had put an enormous strain on Regimental and corps charitable funds and highlighted a
need for a national charity to give practical help to soldiers and veterans.
As the British army’s national charity it has provided financial and practical support for the
last 68 years to for those who risk their lives to protect others. It works with veterans from
every conflict since the Second World War, including those from recent operations in Iraq
and Afghanistan. The physical and mental injuries that soldiers come back from war with can
be very hard for both themselves and their families to adjust too. With the ABF’s help they
can return to a level of normality they never thought possible.
Trusted by each other and their supporters, they are respectful to all people and their needs,
Inspirational in their fundraising efforts and approachable, effective and quick to respond.
These charity values make the ABF one of the leading UK CHARITIES.
Currently raising near £7 million a year to keep up with the demand this figure is expected
to rise. So proud and determined are the patrons of this charity that they expect to be able
to raise £14 million per year by 2015. To help them along with this staggering figure ABF
have partnered up with Pandora to create the British rose charm, which will see 15% of each
sale donated to the soldier’s charity. This modern and current partnership should increase
awareness of the charity in the younger market and keep the charity going.
They risk so much for us but in their minds they are just doing their job, so show your
support and buy yourself or a loved one the Pandora British Rose Charm as a gift that will do
much more than make one person happy, it will contribute towards changing lives.
(This is a special post by http://www.pandora.net/)