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How confident is the Indian buyer for Online shopping of Clothes?

By  Ayantika     3:01 AM    Labels:,, 
Online shopping has undoubtedly changed the way consumers shop in India. Not only has online shopping trend made Indians more informed about their buying decision, it has also opened new avenues for sellers to overcome the geographical boundaries and increase their customer base.

source : google
Almost 8 millions shoppers make their purchases over internet regularly and this number is exponentially growing every passing day. Considering only Google that is used as a search engine, Indian shoppers search mostly for books, electronics, beauty and personal care products, furnishing and home utility items the most while doing online shopping. The clothing and fashion apparels category is gaining pace rapidly in the most searched and bought items online, thanks to the top lifestyle apparel sites like Jabong and Myntra. The growing focus on clothing and a wide variety of products with size guide and easy exchange has given more confidence to shoppers to buy clothes online.

Various initiatives are being taken every day to add more and more number of shoppers to the online world. The latest upcoming festival is the Google Online shopping festival. Myntra is offering myntra gosf coupons to offer huge discounts on clothing and accessories and expect to get attract more and more customers on to their site.

Just like Flipkart transformed the way people buy books and electronics, websites like Jabong and Myntra have overcome the hurdles of physical touch and feel of the product. With cash on delivery, easy returns and exchange, and super fast delivery; customers are now opening up to try on the garments. Pricing is another main factor for the success of online shopping for clothes. With no intermediaries in between, and ongoing sales and discounts, the best of national and international brands are available at dearth cheap prices. Additionally, shoppers get a plethora of options right on their computer screens and they don’t have to wander to different showrooms to get the perfect attire.

With great quality products Myntra has made quite an impression in the online shopping industry. Clothes are a tricky product to sell as it lacks the feel and touch factor when it comes to online selling, but creative and focused marketing have helped online merchants to instill confidence in online shoppers. Also, shopping for international brands through online can be done and shipped to even areas where the showrooms of such big brands do not exist. Marketing the advantages of online clothes shopping has given added leverage to the shopping sites to attract customers.

Be it any occasion, casual, formal or party, shopping clothes online is always more convenient, easy and filled with more options for the shoppers. No hassles of long travels, spending long hours in trial rooms; now Indians order clothes online conveniently. The advent of various new online clothing shopping websites in the past 2 years have proven the success of instilling confidence in today’s shoppers regarding the purchase of clothes. Festivals like GOSF also prove as the provoking factors with their huge discounts and amazing deals.

About Ayantika

New mommy, hopeless romantic, insane, day dreamer, cup cake lover, travel buff, reader, gemini and a bong. O I do blog!


  1. More an more people are buying via internet. Once you find your shops, that you actually like and you know your size. Then you can shop only online;-)
    Nice article


  2. This post is so interesting and usefull!!!
    I'm following you on twitter and GFC now!! I wait you :)
    Kisses from


  3. Heya ofcourse we can follow each other Ayantika
    Followed you in GFC, bloglovin and instagram :)

  4. good post. wanna follow each other? love.x

  5. Online shopping is great :)


  6. Such an interesting post! I just followed you on bloglovin dear ♥♥


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